Must-Buy Souvenirs

A genuine working cowbell or a smaller decorative version, often hand-painted with edelweiss or the Bernese bear (the canton's heraldic symbol), sold in shops along Höheweg that stock alpine goods for the mountain-tourist trade.

The white star-shaped Alpine flower that grows on high, rocky ground, and is now a protected species, appears everywhere as an emblem — as silver or enamel pendants, brooches and lapel pins, most concentrated in the shops at the Jungfraujoch summit itself.

Hand-carved wooden figures, cuckoo clocks, music boxes and animal figurines from Brienz, a lakeside town with a centuries-old woodcarving tradition and its own dedicated carving school. A short boat ride from Interlaken Ost, workshops there sell direct.

The same nationwide Victorinox multi-tool sold across Switzerland, widely stocked in the outdoor and souvenir shops along Höheweg that cater to hikers heading into the mountains.

Vacuum-sealed wedges of cheese made in the alpine dairies dotted around the Jungfrau region during the summer grazing season, when cows are moved up to high pastures — look for 'Alpkäse' on the label for the genuine mountain-summer product rather than valley-made cheese.