Must-Buy Souvenirs

Hoi An is Vietnam's custom-tailoring capital, and Yaly Couture (47 Tran Phu St., one of three Hoi An showrooms) is among its best-known houses — bring a reference photo, get measured, and pick up a finished two-piece suit in 24–48 hours; fabric is included and international shipping is available.

A bamboo-framed, silk-covered lantern in the style that lines every street of Hoi An Ancient Town at night — foldable for packing, sold individually or in bundles at stalls along Nguyen Thai Hoc Street and the Nguyen Hoang Night Market.

A hand-carved marble figurine — elephants, dragons, and Buddha statues are the most common motifs — from Non Nuoc Stone Carving Village, a working craft village of nearly 500 workshops at the foot of the Marble Mountains. Prices are highly negotiable, especially buying multiple pieces.

Vietnam's best-known coffee brand, founded in 1996 — a boxed set of G7 instant or roasted phin-filter coffee, easy to pack and a reliably authentic souvenir sold at supermarkets (WinMart, Co.opmart) and coffee shops across Da Nang and Hoi An.

A eucalyptus-dyed, sustainably-produced silk scarf from Metiseko, a Hoi An boutique known for organic silk and cotton fashion since the mid-2000s — a step up from the market silk stalls for travelers who want a designer-label souvenir with a lower environmental footprint.