Must-Buy Souvenirs
Real product names, brands, and prices for the souvenirs worth bringing home — plus exactly where to buy them.
Beni-imo Tart (6-piece box)
御菓子御殿 (Okashigoten)A tart-shaped pastry filled with sweet Okinawan purple-sweet-potato paste — the archetypal Okinawa souvenir, developed by this shop in 1986 and now sold at nearly every airport and Kokusai-dori shop.
📍 Okashigoten, Naha Airport / Kokusai-dori / Onna main storeZuisen Awamori 43% (720ml)
瑞泉酒造 (Zuisen Distillery)Okinawa's own distilled spirit, made from Thai indica rice and black koji — Zuisen is one of Naha's oldest distilleries (est. 1887), based right in the old Shuri brewing quarter.
📍 Naha Airport / liquor shops citywide / Kokusai-doriShisa Figurine Pair (small)
Tsuboya Pottery (壺屋焼)A paired ceramic lion-dog guardian, traditionally placed at gates or on roofs to ward off evil — Naha's Tsuboya district has produced shisa pottery since the 17th century.
📍 Tsuboya Pottery Street (near Makishi Station) / Kokusai-dori shopsRyukyu Glass Rock Glass
琉球ガラス村 (Ryukyu Glass Village)Hand-blown glassware with thick walls, bright color, and characteristic trapped air bubbles — born postwar from recycled US-base soda and beer bottles, now a signature Okinawa craft.
📍 Ryukyu Glass Village (Itoman) / Kokusai-dori craft shopsYukishio Chinsuko (12-bag box)
雪塩 (Yukishio)A traditional shortbread-like cookie made from flour, sugar, and lard, dating to the Ryukyu Kingdom court — this version is finished with Miyako Island's mineral-rich "snow salt" and is the single best-selling variety at Naha Airport.
📍 Naha Airport (Sakura shop, 2F departure lobby) / Kokusai-dori